Digital Marketing
Sailun Tire Ice Blazer Campaign
Campaign for Sailun Tire’s Ice Blazer tires. Point of Sale assets, such as posters, tire inserts, and a Direct Mailer, were developed first followed by animated video, static digital assets, and a landing page.
Aisle
Utilizing the colours and graphic assets established by the brand, created Top of Funnel campaign assets that focused on highlighting product attributes as proof of brand values, performance, and body diversity.
Canadian Association of Optometrists
The campaign’s purpose was to bring awareness the risks of Myopia in children’s vision. To tell that story, the team brainstormed “The Blur” concept and leaned into the October/Halloween season when the campaign would launch with graphics that nodded to 80s horror movie posters.